Fat Bastard Burrito

As part of a collaborative effort with the company that recently acquired the Fast Bastard Burrito chain, our team of four was responsible for the website redesign initiative. Our objective was to elevate the brand's online presence and enhance the digital customer experience to drive engagement and increase customer satisfaction.

UX Strategy and Research

Developed a comprehensive UX strategy to optimize the website experience for Fast Bastard Burrito.
Conducted extensive user research through interviews, surveys, and observational studies to gain insights into customer behaviors, preferences, and pain points when interacting with the brand online.
Utilized the findings from user research to inform the website design decisions, prioritize features that aligned with customer needs and expectations, and create an intuitive and seamless browsing experience.

Information Architecture and Site Map

Designed an effective information architecture and site map to ensure intuitive navigation and easy access to key content on the Fast Bastard Burrito website.
Conducted a thorough analysis of the brand's content and identified opportunities for restructuring and organizing information to improve usability and findability.
Created a clear and concise site map that defined the hierarchical structure and relationships between different website sections, optimizing the user flow and enhancing the overall user experience.

Website Redesign and Prototyping

Collaborated closely with the team to redesign the Fast Bastard Burrito website, focusing on user-centered design principles and creating an intuitive and seamless browsing experience.
Developed interactive prototypes to visualize and validate design concepts, allowing for rapid iteration and refinement based on user feedback.
Implemented an updated visual design, ensuring brand consistency and utilizing effective calls-to-action to drive conversions and online orders.